A/B Testing – Red or green work for you?
by GWF
We live in a data-driven society and this piece explores by testing the effect of colour surrounding the image of self. In its simplest form, it challenges people to look at themselves.
It asks the viewer to record their preference A (red) or B (green) and leave a comment (optional) – this is data gathering which follows the exhibition theme of Gather.
What is the definition of A/B testing?
A/B testing is the process of comparing two variations of a page element, usually by testing users' response to variant A vs. variant B and concluding which of the two variants is more effective.